Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different.First up is this one for the open-top Renault Wind. I’m a big fan of this car; I think it’s a funky and decidedly
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Friday, June 3, 2011
Saturday, May 21, 2011
Audi Challenges BMW, Mercedes and Lexus with new Ad Campaign
Audi of America has launched a new advertising campaign that will most likely generate a similar response from the competition in the premium segment. Under the tagline “Car Carrier”, the two Audi commercials feature a BMW owner that goes nuts when he sees a truck full of brand new automotive metal from Ingolstadt.The driver gets out of his BMW 3-Series through the sunroof and jumps on the
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Lexus Loses Big In the U.S.A
It took eleven years for Lexus to earn the title of top dog of the U.S. luxury car market, and roughly the same amount of time for it to lose it. As a result of parent company Toyota’s accelerator pedal recall saga and the fifty percent drop in production capacity caused by the TÅhoku earthquake, old guard automakers BMW and Mercedes-Benz have left the Japanese upstart gasping for air in third
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